Vively Medspa Group · Multi-location medspa
New patients up 2.3x across three locations
Three-location group offering injectables, body contouring, and memberships, growing faster than its ad reporting could keep up.
The problem
In the client's words.
"With three locations we couldn't tell which was profitable. The agency sent one report of 'impressions' for all of them, and our membership program was an afterthought."
What we did
The method, in plain English.
- 1
Split campaigns and tracking by location so each calendar had its own numbers
- 2
Ran retention and membership campaigns to repeat patients alongside new-patient acquisition
- 3
Standardized compliant creative across locations with a per-treatment hook matrix
The numbers
120 days · $18k/mo ad spend
New patients / mo
60138
Cost per acquired patient
$210$129
Membership sign-ups / mo
1241
The honest part
What didn't work.
What didn't work: a single group-wide campaign buried the weakest location's numbers. Splitting by location surfaced one that needed an offer fix before more spend made sense.
“Finally one report per location, in plain English. We know which clinic to push and which to fix.”
Could this work for your clinic?
Book the free 20-minute call and we'll tell you — including if the answer is no.